Speck makes cases to protect people’s phones and computers— cases for gamers, video streamers, credit card carriers, fashion plates and more. So we decided to tell everybody out there that no matter who they were and what they loved, we were making a case for them.

To do this, we chose to talk to people in their natural habitats, creating a geo-targeted OOH campaign. The work ran in New York, Chicago, LA and San Francisco.

*These are scientifically-sound jokes, not venn diagrams.